Case Study: UnitedHealth Group empowers members to make informed, cost‑saving prescription decisions with [x]cube LABS' ScriptHub

Encouraging healthy lifestyle through social network

UnitedHealth Group partnered with [x]cubeLABS to build ScriptHub, a mobile app designed to help members stay healthier and manage out‑of‑pocket costs amid rising healthcare spending, high copays and poor medication adherence. The project faced significant technical and regulatory hurdles—most notably mobile integration with EMRs, building secure APIs, real‑time data syncing and ensuring ongoing HIPAA‑compliant encryption in transit and at rest.

ScriptHub combines EMR‑integrated e‑prescriptions with analytics-driven features—branded vs. generic price comparisons, pharmacy selection and routing, a medicine‑interaction cabinet, and robust medication reminders—to empower patients and caregivers. After EMR integration the app’s user base grew, engagement and medication adherence improved, and members gained clearer, lower‑cost options for prescriptions, benefiting both consumers and the payer.

UnitedHealth Group