Case Study: Panini America achieves 10x faster NFT pack processing and instant marketplace transactions with [x]cube LABS

Enabling Panini America to transform user experience with accelerated NFT pack creation

Panini Direct, the digital collectibles platform from Panini America, moved trading cards into NFTs on a private blockchain to let users buy, trade and sell digital cards. As traffic and collection sizes grew, blockchain minting and transfer times became a major bottleneck — users often waited up to 24 hours after a pack purchase or resale before NFTs synced and could be listed, leading to poor user experience and lost momentum.

ixcube LABS reworked Panini’s batching and processing pipeline, cutting record processing time to one‑tenth of its prior duration and increasing transfer throughput nearly tenfold, and introduced dynamic parallel/sequential priority settings to accelerate high‑value actions. The result was faster pack sales and higher revenue, near‑instant NFT purchases and listings, improved user engagement and loyalty, and measurable admin time and operational cost savings.

Panini