Case Study: Cuckuu boosts user engagement and becomes part of users' daily routines with [x]cube LABS

Cuckuu - Customer Case Study

xcube LABS partnered with Cuckuu, a social alarm and productivity app, to help it stand out in a crowded social media market. The challenge was to make Cuckuu a habitual part of users’ daily lives by combining personalized reminders with social discovery and motivation features.

The team built core features—Create Cuckuus (personalized alarms with friend invites), Public Cuckuus (searchable, interest-based alarms), points for completed tasks, and global friend rankings—using gamification to boost engagement. The result: a differentiated product that encourages routine use, helps users become more productive, and positions Cuckuu as a fun, social way to reclaim time.

Cuckuu

Joao Jesus

CEO