Case Study: SAP improves lead flow and increases sales with Xcite Digital

SAP boosts sales 14.2% with Xcite Digital

SAP UK and its channel partners were facing a challenge as they were not appearing during the initial research phase of the buying cycle for HR software, missing significant opportunities to competitors dominating paid search. Xcite Digital was engaged to address this gap in their PPC strategy.

Xcite Digital developed a dynamic marketing platform and a shared PPC campaign for SAP's partners. The solution used a dynamic landing page to distribute leads equally and optimized the campaign for B2B audiences, focusing on longer-tail keywords and cost-efficient bidding. This strategy implemented by Xcite Digital increased sales by 14.2%, captured a 30% share of relevant search queries, and generated an estimated £700,000 in tier 1 leads while improving conversion rates by 52%.

SAP