Case Study: Pizza Express boosts social engagement and in-store sales with Xcite Digital

Pizza Express generated 50,000 Likes in a weekend with Xcite Digital

Pizza Express, an established pizza chain, wanted to better understand and engage with the online conversation around its brand while growing its social media community and generating in-store sales. They partnered with the digital marketing agency Xcite Digital to develop a social research strategy and find a way to effectively target this audience.

Xcite Digital implemented a dynamic Facebook campaign called "Like Me, Like My Price," where the price of a pizza dropped by 1p for every 'Like' received. Users registered for a voucher to redeem offline, allowing for results tracking. The campaign generated over 50,000 Likes, increased customer loyalty, and captured valuable data for ongoing marketing. Xcite Digital was nominated for a national award and socially engaged over 10 million users.

Pizza Express