Case Study: North Hampshire CCG improves patient engagement with Xcite Digital

North Hampshire CCG engages 216,000 NHS patients with Xcite Digital

The customer, North Hampshire CCG, required a new website to better reflect its corporate values and commissioning responsibilities. Their challenge was to reorganize a large amount of content and create a modern site to engage patients and the public, helping to avoid unnecessary A&E admissions. They partnered with the digital marketing agency Xcite Digital for this rebranding and web development project.

Xcite Digital implemented a user-friendly CMS and provided training to the client's staff. The new website successfully built a sense of community, making 216,000 local patients feel more connected to their local health needs and encouraging them to engage with the organization. The project helped raise the profile of the CCG and delivered on its core objectives.

North Hampshire CCG