Case Study: Loans2Go achieves 70k+ monthly traffic and lower CPA with Xcite Digital

Loans2Go cuts CPA from £35 to £9 with Xcite Digital

Loans2Go, a major UK provider of unsecured personal loans, faced significant challenges with their online visibility. Competing in a highly competitive market against high street banks and comparison websites, they were not ranking for any major keywords and had no search engine presence. They engaged the digital marketing agency Xcite Digital to take control of their lead flow and consolidate their digital marketing efforts.

Xcite Digital began by auditing and fixing technical issues on the Loans2Go website before increasing quality content and improving keyword strategy. They removed spam links and initiated a new outreach campaign for quality backlinks. The solution significantly improved conversion rates by optimizing user flow and key elements like loan calculators. As a result, Xcite Digital helped Loans2Go achieve over 70,000 monthly visits and rank on page one for major keywords. Most notably, the cost per acquisition (CPA) was drastically reduced from £35 to £9, allowing Loans2Go to remove their dependency on lead brokers and become a market leader.

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