Case Study: National Healthcare Association achieves a dynamic online member experience with XCentium and Sitecore

New digital solution facilitates running entire Healthcare Association business online

National Healthcare Association partnered with XCentium to modernize its digital presence and move more of its business online. The association wanted a new website that could better support and educate healthcare professionals while improving the user experience, and it also aimed to take advantage of the Sitecore Experience Platform for marketing and analytics.

XCentium implemented a Sitecore Experience Platform solution integrated with netFORUM Association Management System and Solr Search. This enabled online membership management, event registration, member communications, and personalized dashboards for members, while giving the marketing team tools for content updates without IT support. The result was a more dynamic member experience, streamlined business processes, and a stronger foundation for personalization, analytics, and testing.