Case Study: MORSCO achieves a unified web presence with XCentium and InsiteCommerce

MORSCO - Customer Case Study

MORSCO, a leading U.S. distributor of local contractor supplies, needed a consistent company-wide look and feel across websites for its rapidly growing business units. With many existing sites varying in design and functionality, MORSCO wanted a unified web presence that could launch quickly as content-only brochure sites and later evolve into B2B eCommerce. XCentium used InsiteCommerce to support this phased approach.

XCentium created a reusable template and customized it for each business unit while maintaining a common brand framework. In just over two months, XCentium launched three websites for Farnsworth Wholesale Company, Wholesale Specialties, and Morrison Supply, giving MORSCO a strong, unified web presence with CMS and management capabilities and a clear path to future eCommerce conversion.

MORSCO

Darren Taylor

Chief Marketing Officer