Case Study: Midland Industries achieves unified U.S. and Canadian commerce with XCentium and Optimizely

Midland Industries unifies U.S. and Canadian sites with XCentium to cut duplicate processes

Midland Industries, a B2B manufacturer of fittings and valves, managed separate websites for its U.S. and Canadian operations, which increased complexity and manual workloads. XCentium partnered with them to consolidate these sites onto a single Optimizely platform to streamline regional pricing, shipping, and operations.

XCentium built a unified Optimizely platform with custom business logic for country-specific requirements, personalized pricing, and integrated freight calculations. This solution reduced duplicate processes and administrative workload for Midland Industries while providing customers with a better buying experience through real-time inventory visibility and a scalable foundation for future growth.

Midland Industries