Case Study: FleetPride improves ecommerce measurement and revenue attribution with XCentium

FleetPride boosts ecommerce transactions 1.8% with XCentium

FleetPride, the nation's largest distributor of truck and trailer parts, faced significant challenges in measuring its complex ecommerce ecosystem. Inconsistent tagging and limited visibility into customer journeys made it difficult to evaluate performance and prioritize optimizations. XCentium was engaged to address these analytics and tracking issues.

XCentium implemented a comprehensive digital measurement program using Google Analytics 4 and Google Tag Manager. The solution enhanced ecommerce event tracking across the entire customer journey, from product discovery to checkout and fulfillment. This provided FleetPride with clearer visibility into customer behavior and revenue attribution, resulting in measurable improvements including a 1.8% year-over-year increase in ecommerce transactions.

FleetPride