Case Study: Denise Austin builds a mobile-friendly fitness community with XCentium

Denise Austin - Customer Case Study

XCentium worked with Denise Austin to create a new website for DeniseAustin.com that could better reflect her energy and enthusiasm for fitness. The challenge was to build a modern, engaging platform that could support member accounts, content delivery, and customer management, while integrating key tools like Salesforce and supporting the needs of an online fitness community.

XCentium delivered a ground-up re-platform using WordPress CMS, Salesforce CRM, Vimeo, Authorize.Net, PayPal, and AWS. The new site provides timed video content, recipes, weight-loss tracking, daily workout dashboards, and social features like ratings, reviews, buddy tracking, and forums, plus mobile-friendly responsive design. While no specific numeric metrics were provided, the result was a more complete, interactive, and accessible program experience for Denise Austin members.

Denise Austin