Case Study: a leading digital media company builds a stronger sales force with XBInsight

Helped create one of the strongest sales forces in the industry

XBInsight worked with a leading digital media company that needed to hire advertising sales representatives who could do more than service existing accounts—they needed hunters who could drive new business growth of at least 10–15% annually. The company wanted a better way to identify candidates with the right competencies, motivators, and critical thinking skills for success in digital media sales.

XBInsight created a job-specific benchmark and had the sales team complete its talent assessment system to compare them with industry performance data. The process revealed gaps even among top performers, and XBInsight then provided customized interview questions and an assessment process used for screening candidates, onboarding, and employee development. As a result, the company now has a validated hiring and development system and one of the strongest sales forces in the industry.