Case Study: NFL Media improves team communication and collaboration with XBInsight

Assessments and coaching/training drive more effective, results-producing teams

NFL Media, part of the National Football League’s media organization, needed a better way to help rapidly growing teams with very different skill sets and communication styles work together more effectively. As content production and digital media demands increased, leaders across the organization struggled to collaborate and communicate consistently in a fast-paced, high-pressure environment, so they turned to XBInsight for help.

XBInsight implemented its assessment system and coaching/training approach to evaluate leaders, identify strengths, weaknesses, and skill gaps, and build individualized development plans. It also created a shared communication and feedback framework and customized training for all leaders, helping NFL Media establish a common language, improve collaboration, and strengthen the quality of TV and online programming; the program is now used to onboard new leaders.

NFL Media