Case Study: relevanC cuts digital campaign carbon emissions with Microsoft Invest (Powered by Xandr)

relevanC cuts campaign carbon emissions 10x with Xandr

relevanC, a retail tech pioneer, was challenged by a CPG brand client to reduce the carbon emissions of their digital advertising campaigns without sacrificing performance. To meet this goal, relevanC partnered with vendor Xandr and leveraged their Microsoft Invest DSP product.

Xandr's solution, implemented alongside partners GreenMetrics and Impact+, involved A/B testing optimizations for low carbon emissions, such as targeting curated deals for low-emission websites. This approach significantly reduced the campaigns' power consumption and greenhouse gas effect emissions, in some cases by a factor of 10, while maintaining equivalent performance metrics like viewability and even achieving a 9x higher click-through rate on certain formats.

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