Case Study: a leading cybersecurity company achieves 2x partner growth and $1.5M new pipeline with xAmplify

Cybersecurity Company 2x MSP Growth in Q4

xAmplify partnered with a leading cybersecurity company that was falling short of its yearly MSP activation target. The challenge was that the company exhibited at numerous trade shows with minimal MSP attendance and had limited resources for marketing to new partners. Their existing registered partners also faced significant hurdles, as a majority lacked consistent marketing capabilities, content creation resources, and effective pipeline generation.

The solution was the implementation of xAmplify's Advanced Partner Enablement Platform, which provided automatic co-branding and simplified lead generation. xAmplify effectively acted as the CMO for the partners, supplementing the service with weekly coaching webinars. This approach resulted in a 3x increase in revenue per partner, a 2x increase in active partners, and generated $1.5 million in new pipeline opportunities within six months. The $120,000 investment in xAmplify delivered a $3 million return, amounting to a 2,500% ROI in the first year.