Case Study: Trading Phrases achieves strong social engagement and steady monthly referral revenue with X-Cart

Trading Phrases - Customer Case Study

Trading Phrases, a Columbus, Ohio–based home décor eCommerce store founded in 2011, faced the challenge of attracting new customers and keeping them engaged through social media. To address this, they use X-Cart to power their online store and X-Cart’s fCommerce capability to present products directly on their Facebook page, aiming to convert social engagement into sales as customers adapt to shopping on social platforms.

By integrating X-Cart and fCommerce with an active Facebook strategy, Trading Phrases generated 12 direct Facebook sales totaling $744.58 (plus $141.40 in repeat business), gained roughly 32–34K Facebook fans, and sees about $500/month in revenue from Facebook referrals per Google Analytics; combined social channels (including Pinterest at ~$600/month) have boosted referral traffic, SEO credibility, and ongoing online growth via X-Cart.

Trading Phrases