Case Study: Shop Chimney achieves streamlined online sales and broader reach with X-Cart

A X-Cart Case Study

Preview of the Shop Chimney Case Study

Shop Chimney - Customer Case Study

Shop Chimney, a Lakewood, NJ retailer of high-end home fixtures and decor, set out to modernize a largely brick-and-mortar industry by making research and purchasing of complex items (fireplaces, grills, fire pits, indoor waterfalls) easy online. To meet their requirements for an open-source, no-percentage cart with strong support and integrations, they chose X-Cart (X-Cart PHP shopping cart software) and added Pay with Amazon to offer trusted payment options.

Using X-Cart, Shop Chimney built an eCommerce site that streamlines purchases, supplies complete product kits and installation parts, and improves trust and international payments via Amazon. The X-Cart solution has supported seven years of online sales and helped grow their audience (1K+ Twitter and 700+ Facebook followers), enabling them to sell high-end products directly to consumers instead of through distributors.


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