Case Study: The Pajama Company achieves higher traffic and conversions with X-Cart

Pajama Company - Customer Case Study

The Pajama Company, an online specialty retailer launched in 2004 and led by CEO Ellie Badanes, runs a virtual pajama marketplace using the X-Cart eCommerce solution. After a site redesign the company faced discoverability and SEO challenges and relied on X-Cart’s platform and tech support to keep the store easy to navigate and user-friendly.

X-Cart’s design team rebuilt the site and its SEO team performed a full site audit, provided detailed fixes, and helped implement them while offering ongoing support. As a result — per The Pajama Company — X-Cart’s work produced significant improvements in search rankings, traffic and conversions; the store continues to sell online with X-Cart and has built strong social followings (about 19K Facebook and 1.5K Twitter).

Pajama Company