Case Study: Doetsch Motorsports modernizes its automotive eCommerce with X-Cart

Doetsch Motorsports launches its X-Cart store in February 2025 with live inventory for 3 suppliers

Doetsch Motorsports, a retailer specializing in Jeep and truck parts, faced a challenge with its outdated online store. Their custom GoDaddy platform could not scale with their growth or meet key goals like integrating live inventory from their three main suppliers: Premier, Turn14, and Meyer. They needed a modern, automotive-first eCommerce solution like X-Cart.

The company implemented X-Cart for its native distributor integrations, enabling live inventory and price syncs, and its built-in marketing tools. The switch in February 2025 allowed for a fast launch on a scalable plan supporting 100,000 products, with a path to 250,000. X-Cart provided the automated foundation for future growth, improving site structure and user experience while saving the team time.

Doetsch Motorsports