X-Cart
39 Case Studies
Case Study: Carolyn Nussbaum Music achieves faster search, better SEO and real-time shipping with X-Cart
A X-Cart Case Study
Carolyn Nussbaum Music - Customer Case Study
Carolyn Nussbaum Music is a specialty retailer serving flute players worldwide that needed to move from a static web presence and phone/email orders to a flexible eCommerce platform able to present thousands of diverse SKUs, integrate with in‑store systems, and keep the site simple and searchable. To address those challenges they evaluated platforms and implemented the X-Cart PHP eCommerce shopping cart solution to support complex product options, data import/export, and improved site usability.
Using X-Cart, Carolyn Nussbaum Music gained SEO-friendly URLs, robust import/export tools, customizable skins, manufacturer pages for 30+ brands, Google Analytics integration, and real-time USPS/UPS shipping rate estimates; customers report faster product search and accurate cart shipping estimates. The move delivered “huge improvements in SEO,” smoother site management, and long-term stability—12 years selling online with X-Cart—while supporting global orders and growing social engagement (+4K Facebook, +1K Instagram).
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