Case Study: Octopus Deploy ends internal messaging debates with Wynter

Octopus Deploy cuts messaging cycles to 2 days with Wynter

Octopus Deploy, a deployment automation platform, faced internal disagreements over its marketing messaging. The team struggled to decide whether to target practitioners or decision-makers and found traditional A/B testing ineffective due to low traffic. This led to cycles of unproductive debate with no clear way to settle differences of opinion.

The solution was implemented using Wynter's B2B message testing service. By surveying their target audience, Octopus Deploy received fast, qualitative feedback that replaced their A/B testing process. This data revealed a critical misunderstanding of their "multi-tenancy" term, which was promptly changed. Wynter enabled the team to shorten revision cycles, launch higher-performing landing pages, and even expanded the use of buyer research into their product development efforts.

Octopus Deploy