Case Study: Maxio boosts brand awareness with Wynter

Maxio boosts brand awareness 5% with Wynter

Maxio, a company formed from a major rebrand merging two distinct entities, faced the challenge of understanding its new brand awareness in the market. Leadership needed to justify strategic changes to their marketing spend and determine how well they were known compared to competitors. To address this, they turned to the vendor Wynter for its B2B market research surveys.

Wynter conducted two comprehensive brand awareness studies for Maxio at a fraction of the cost of other agencies. The insights gained allowed Maxio to reallocate its marketing budget, refine its ideal customer profile, and validate its product roadmap. This data-driven approach led to a 5% increase in brand awareness and provided the justification needed to secure board approval for strategic shifts.

Maxio