Case Study: Appcues achieves 73% higher visit-to-trial conversions with Wynter

How Wynter helped Appcues improve their conversion rate by 73% with messaging that resonates

Appcues, a product experience platform, needed to improve the conversion rate on its homepage by refining its go-to-market messaging to better resonate with its target audience of product managers and marketers. They partnered with the vendor Wynter to gain qualitative feedback and intelligence on their existing content.

Using Wynter's platform for message testing, preference testing, and buyer intelligence surveys, Appcues gathered targeted feedback that directly informed a complete redesign of their homepage copy and layout. After two months of iteration guided by Wynter's insights, Appcues A/B tested the new page and achieved a 73% improvement in their visit-to-trial start conversion rate.

Appcues

Anand Patel

Director of Product Marketing