Case Study: Cognism boosts conversions by up to 43% with Wynter

How Cognism scaled their demand generation program and increased conversions by 43% with Wynter

Cognism, a premium sales intelligence platform, faced a challenge in scaling their new demand generation strategy. They needed to ensure their website messaging was effectively resonating with their target audience to drive engagement and content consumption, moving beyond their previous lead generation tactics. Their existing methods for gathering qualitative insights were unscalable and ad hoc, leaving them without a clear way to validate if their content was being heard correctly.

By embedding Wynter messaging testing into their campaign planning workflow, Cognism gained direct feedback from their ideal customer profile. This solution allowed them to validate messaging and quickly identify key pain points and terminology to use in campaigns. Using Wynter led to a significant measurable impact, increasing conversion rates on key website pages by up to 43% and creating a more efficient and defined process for their entire marketing operations.

Cognism

Alice de Courcy

Chief Marketing Officer