Case Study: Databook achieves 10x inbound leads with Wynter

Databook grows inbound leads 10x with Wynter

Databook, a Sales Relationship Platform, struggled to stand out in the saturated sales-tech market. Their initial "customer intelligence platform" positioning was too broad, causing external confusion and a lack of internal alignment. To address this challenge, they engaged Wynter for B2B message testing to support a repositioning strategy.

Using Wynter, Databook conducted preference tests and gathered qualitative feedback from their ideal customers to validate a new category. This led to a repositioning as a Strategic Relationship Management (SRM) platform and a website relaunch. The solution implemented by Wynter resulted in a 67% increase in website conversions and a 10x growth in qualified inbound leads.

Databook