Case Study: Cognism increases conversions by 43% with Wynter

Cognism increases conversions by 43% with Wynter

Cognism, a B2B sales intelligence platform, transitioned from a lead generation to a demand generation strategy. This shift required them to ensure their website messaging was resonating with their target audience, but they lacked a scalable way to gain qualitative insights and measure content effectiveness. Their previous research methods were ad hoc and insufficient for their new growth goals.

To solve this, Cognism embedded Wynter's B2B message testing into their campaign planning workflow. They used Wynter to conduct surveys with their ideal customer profile at the start of each initiative, gaining direct feedback to validate messaging and inform content direction. This solution from Wynter led to a significant increase in conversions, including a 43% boost on their demo page, and created a more efficient and measurable process for the marketing team.

Cognism