Case Study: Appcues increases visit-to-trial conversions by 73% with Wynter

Appcues boosts visit-to-trial conversions by 73% with Wynter

Appcues, a product experience platform, wanted to improve its go-to-market messaging to better resonate with its target audience of product managers and marketers. To understand why its existing homepage wasn't converting, Appcues turned to the vendor Wynter for its B2B message testing service.

Using Wynter's message testing and Buyer Intelligence Survey tools, Appcues gathered qualitative feedback from its ideal customer profile. This feedback informed a complete rewrite and redesign of the homepage. After further testing and refinement with Wynter, Appcues launched the new page. An A/B test revealed a 73% improvement in the visit-to-trial start conversion rate.

Appcues