Case Study: Vrbo increases bookings with Wyng's Vacay Finder Quiz

Vrbo boosts bookings with Wyng quiz as 25% click to book in 3 months

The vacation rental company Vrbo faced the challenge of engaging families dreaming of safe getaways during the COVID-19 pandemic. Partnering with Wyng, they sought a creative solution to provide personalized travel recommendations while prioritizing customer safety. This led to the development of the Vacay Finder, a microexperience built on the Wyng Platform.

Wyng's solution was a visually engaging, single-page quiz that collected zero-party data on travel preferences to deliver personalized destination results. The implementation was highly successful, with 23% of visitors completing the quiz. Most notably, 25% of those completions resulted in a click to book on Vrbo.com, demonstrating a direct and significant impact on increasing bookings for the customer.

Vrbo