Case Study: Spellbinders boosts sales and personalization with Wyng

Spellbinders drives sales with Wyng and 6,000+ crafters' UGC each month

Spellbinders, a paper crafts supplier, faced challenges in a competitive market where product discoverability and personalized engagement were key to driving sales. They partnered with Wyng to leverage user-generated content (UGC) and implement a zero-party data strategy to better connect with their customers.

Wyng implemented a solution that collected over 6,000 pieces of UGC monthly from social media, displaying it in shoppable galleries on the website. They also built a custom preference center to capture customer crafting interests, which was used to personalize the browsing experience and marketing communications. This strategy resulted in over 10,000 customers with active preference centers and drove significant sales through highly relevant product recommendations.

Spellbinders