Case Study: SoulCycle increases new male riders and engagement with Wyng

SoulCycle drives 35% more new riders in one month with Wyng

SoulCycle, a fitness company, sought to acquire new male riders and increase overall engagement while supporting the Movember initiative. To combat common excuses men had for not trying their classes, they partnered with Wyng to implement an engagement marketing campaign.

Using the Wyng platform, SoulCycle created a microsite featuring a content gallery and a referral program. The solution included the #NoMoExcuses gallery to display user-generated content and a customized form for riders to refer friends for a free class. Wyng's platform enabled SoulCycle to track the campaign's performance, which resulted in over 5,500 new male referrals, a 35% increase in new riders, and the capture of 4,500 unique email addresses in one month.

SoulCycle