Case Study: Shu Uemura Art of Hair boosts brand awareness and email captures with Wyng

Shu Uemura Art of Hair drives 18,902 unique visits with Wyng

Shu Uemura Art of Hair, a luxury hair care brand, wanted to increase consumer awareness and drive brand affinity but had limited resources as a small team. They partnered with Wyng to launch a campaign that would leverage their network of stylists to achieve these goals.

Wyng provided a platform to run the Gallery of Style photo contest, which activated stylists as brand advocates and engaged consumers to vote. The solution included share functionality to widen reach and an email capture component. Wyng helped Shu Uemura achieve significant results, including 18,902 unique visits, a 22% increase in Instagram followers, and the acquisition of 4,580 new customer emails.

Shu Uemura Art of Hair