Case Study: Paper & Packaging Board boosts engagement with Wyng

Paper & Packaging Board triples landing page visits and boosts 6,000 contest entries with Wyng

The Paper & Packaging Board (P+PB) needed to increase engagement and educate both its consumer (B2C) and industry (B2B) audiences about the benefits of paper products. Their challenge was to find a way to effectively measure if their message was being understood and to create interactive experiences that would resonate on a large scale. They partnered with the vendor Wyng to implement their Wyng Experiences platform.

Using Wyng, P+PB launched interactive digital campaigns including quizzes, sweepstakes, and games. This solution successfully engaged both audiences, with one quiz achieving over 400,000 sessions. A specific B2B sweepstakes tripled its landing page visit goal and exceeded its entry target by 1,000. Wyng provided the flexible platform P+PB needed to build brand affinity and prove the measurable impact of their educational messaging.