Case Study: OXXO boosts in-store sales and mobile app engagement with Wyng

OXXO launches World Cup promotion in 2 weeks with Wyng, driving 4.0x return on spend

OXXO, a Mexico-based convenience store chain with over 24,000 locations, faced the challenge of capitalizing on 2026 World Cup excitement with a promotional campaign. They needed to launch a complex gamified promotion in just two weeks, a task that typically required eight weeks of development time. To achieve this rapid time-to-market, they partnered with the vendor Wyng.

Wyng implemented a football-themed gamified promotion within the OXXO mobile app, integrating with the existing Spin Premia loyalty program. For every 50 pesos spent in-store, customers earned "goals" towards prizes, with a trivia quiz ensuring regulatory compliance. The 10-day campaign, built on the Wyng platform, matched the engagement of a typical two-month promotion and delivered a 4.0x return on spend. Wyng enabled OXXO to launch successfully in the tight two-week window, setting a new benchmark for speed and innovation.

OXXO