Case Study: Novamex Achieves Millions of Opt-Ins with Wyng

Novamex gains millions of opt-ins with Wyng

Novamex, a CPG beverage company, faced the challenge of connecting directly with its consumers since its products are sold through retail partners rather than directly. To bridge this gap and drive awareness, Novamex partnered with Wyng to create interactive digital experiences that would engage consumers and build a first-party database.

Using Wyng Experiences, Novamex implemented various campaigns including countdown calendars, instant wins, and the highly successful JarriTODOS video contest. This solution enabled Novamex to rapidly scale its consumer engagement, collecting millions of email opt-ins and building a database from zero. Wyng helped achieve double-digit year-over-year growth in impressions, engagement, and sales across all of its brands.

Novamex