Case Study: McCormick Canada achieves stronger engagement and 37% unit sales growth with Wyng

McCormick Canada boosts unit sales 37% with Wyng

McCormick Canada, a division of the global spice company, faced the challenge of introducing its Filipino recipe mixes to a new demographic: second-generation Filipino-Canadians. In a saturated market, they needed to drive sales growth and surpass engagement benchmarks for online cooking contests. To achieve this, they partnered with Wyng to create a digitally-driven campaign.

Using the Wyng platform, the solution was the "McCormick Online Cook Off," an online contest that encouraged participants to create Filipino fusion cuisine and share their recipes. This approach successfully engaged the target audience. The results were significant: a 37% unit sales growth, over 130 pieces of consumer content, 19,780 votes, and 25,444 contest views, which greatly exceeded industry benchmarks. The campaign's success for Wyng was also recognized with multiple marketing awards.

McCormick Canada