Case Study: L’Oréal UK Active Cosmetics Division achieves +134% AOV with Wyng diagnostic quizzes

L’Oréal UK Active Cosmetics Division boosts AOV 134% with Wyng

L'Oréal UK's Active Cosmetics Division sought to help customers discover and purchase the best skincare products for their personal needs and preferences. The vendor Wyng provided its platform to power a variety of microexperiences.

Wyng implemented diagnostic quizzes, such as the La Roche-Posay Skin Routine Finder, to provide personalized product recommendations. These quizzes resulted in a significant increase in key metrics, including a +134% average order value and a +21% conversion rate compared to the total site, demonstrating the success of Wyng's solution.

L’Oréal UK Active Cosmetics Division