Case Study: LEARFIELD scales fan engagement with Wyng

LEARFIELD launches 1,000+ fan experiences with Wyng

Learfield, a company connecting brands to sports fans, faced the challenge of needing to quickly build and launch a high volume of quality, interactive digital campaigns to engage fans during fast-paced sports seasons. They required an easy-to-use and scalable platform to meet this demand and report results in real-time, leading them to partner with vendor Wyng and use its Microexperience Studio.

Using Wyng, Learfield implemented thousands of gamified fan experiences like sweepstakes and quizzes. The solution provided an easy-to-use platform for rapid campaign deployment and robust reporting capabilities. The results were significant, with Learfield launching over 1,000 Wyng-powered campaigns in a single year, successfully engaging fans and generating valuable zero-party data and opt-ins for their clients.

Learfield