Case Study: Cymbiotika increases AOV with Wyng

Cymbiotika increases AOV 15% with Wyng

Cymbiotika, a premium health and wellness brand, faced the common industry challenge of relying on discounts to drive sales, which eroded margins and was unsustainable for long-term growth. To reimagine its loyalty strategy, Cymbiotika partnered with vendor Wyng to implement an engagement-focused promotion instead.

Using the Wyng platform to power a Summer Sweepstakes, Cymbiotika rewarded customers with prize entries for actions like making purchases, subscribing, and completing reviews. This solution incentivized behavior without discounts. Wyng enabled real-time tracking and data consolidation. The results included a 15% increase in Average Order Value, over 112,000 customer profiles created, and 71,000 orders placed within 45 days.

Cymbiotika

Jared Radtkey

Chief Digital Officer of Cymbiotika