Case Study: Carolina Panthers boost fan engagement with Wyng

Carolina Panthers drive 1,300+ submissions in 2+ months with Wyng

The Carolina Panthers, a professional football team, faced the challenge of maintaining high fan engagement during a difficult 2016 season following a Super Bowl appearance. To energize their fanbase, they partnered with the vendor Wyng to implement a Photo Lab campaign, a platform that allowed fans to customize and share their own photos.

Wyng's solution enabled the Panthers to create a highly interactive experience where fans could upload selfies and customize them with team-themed stickers and frames. The campaign generated over 10,000 visits and 1,300+ submissions, with 88% of views coming from mobile devices. The Panthers cited it as one of their most successful campaigns of the season, successfully leveraging existing sponsorships to increase revenue.

Carolina Panthers