Case Study: Bon-Ton drives holiday engagement and sales with Wyng

Bon-Ton drives 1,081,000+ visitors and 6,600+ email sign-ups with Wyng

Bon-Ton, a major department store retailer, sought to cut through the noise of the holiday season and position itself as a gift-giving destination. Their challenge was to increase awareness, drive sales, and enhance customer engagement during this critical period. To achieve this, they partnered with the vendor Wyng to implement an innovative campaign solution.

Wyng provided a Christmas Countdown Calendar template that delivered daily, personalized gift lists targeted to different consumer personalities. This solution drove repeat visits by incorporating a daily sweepstakes and captured over 6,600 email sign-ups. The campaign was a resounding success, generating 1,081,000 visitors, 40,400 clicks, and a triple-digit ROI on the investment for Bon-Ton and its sister brands.

Bon-Ton