Case Study: NSK achieves higher global engagement with Wyatt International’s LinkedIn content strategy

NSK boosts LinkedIn followers by 332% with Wyatt International

NSK, a Tokyo-headquartered world leader in the bearing industry, was focused on a global growth strategy for its industrial aftermarket. Their challenge was to promote their AIP Added Value Programme and communicate its value beyond price to a global audience of senior decision-makers. Wyatt International was appointed to support this drive and develop a targeted approach.

Wyatt International implemented a comprehensive LinkedIn strategy, combining paid and organic social media with optimized content, including a white paper and infographics. They also built up the LinkedIn profile of the AIP global lead to give the campaign an authoritative voice. As a result, NSK saw a 332% increase in LinkedIn followers, a 141% rise in impressions, and a boost in average monthly engagement from 2% to 6%, generating high-quality leads.

NSK