Case Study: Norelem achieves international PR reach with Wyatt International

Norelem reaches 126 million worldwide circulation with Wyatt International

Norelem, Germany's number one leader in engineering components, faced intense global competition. To address this challenge, they partnered with vendor Wyatt International for an international PR and communications campaign aimed at raising the brand's ambitions in key international markets.

Wyatt International engineered a communications approach centered on simplicity, synchronizing efforts across organic search, social channels, PR, and media relations in eight critical markets. This multichannel strategy, managed from a single UK hub, included campaigns like 'Find it. Get it. Go.' and thought leadership content. The results were significant: Wyatt International secured over 5,500 placements in 9 key regions and achieved a worldwide circulation figure of over 126 million since 2019.

Norelem