Case Study: IMI Precision Engineering unites global brands with Wyatt International

IMI Precision Engineering unites brands with Wyatt International's Marvellous Machines campaign

Wyatt International was engaged by IMI Precision Engineering, a newly formed group of established brands in the pneumatic and motion control sector, to unite these brands under a single, powerful message. The challenge was to build awareness and reposition the business to a global, digitalized customer base by cutting through the complex world of engineering with a simple and compelling message.

The solution implemented by Wyatt International was a creative repositioning campaign titled "Moving Man's Most Marvellous Machines." This multichannel campaign used whimsy and inspiration to showcase how engineers' work impacts the wider world, including a significant presence at the Hannover Messe trade show. As a result, Wyatt International successfully established "Marvellous Machines" as an overarching brand platform, which was then used to drive adoption of tools like the Norgren Express app, effectively breaking down barriers for engineers.

IMI Precision Engineering