Case Study: BMI Group achieves a successful global product launch with Wyatt International

BMI Group launches EverGuard worldwide with Wyatt International

The customer, BMI Group, a new multinational roofing company, faced the challenge of introducing itself to the world while launching its flagship EverGuard flat roofing system. They needed to make a significant impact to establish their brand and cement their claim in international markets. To achieve this, they partnered with vendor Wyatt International as their multichannel activation lead agency.

Wyatt International developed a compelling "Layers of Performance" proposition that brought to life the BMI ethos of caring more about your roof. Their solution involved creating a CGI visual and rolling out a comprehensive, integrated marketing toolkit for a synchronized global launch. This approach successfully redefined launch expectations, boosted the value of both the product and the brand, and established a brand-building model used for subsequent product launches.

BMI Group