Case Study: Unilever boosts Sunsilk brand love and growth with Wunderman Thompson's Hair Talk

Unilever - Customer Case Study

Unilever’s Sunsilk brand faced a tough challenge in Thailand’s crowded beauty market, where competitors relied on functional claims and celebrity endorsements. To help Sunsilk stand out and deepen brand love with millennial women, Wunderman Thompson developed a fresh brand conversation centered on hair as a symbol of womanhood.

Wunderman Thompson created “Hair Talk,” an emotional online film starring transgender celebrity Rock Kwanlada that authentically broke stereotypes while telling a powerful hair story. The campaign was amplified through retargeted social content and functional messaging, generating 65 million online views, 52,000 shares, and an impressive 183% ROI, while also delivering record brand conviction, sales, and penetration results.

Unilever