Case Study: Sainsbury’s delivers the world’s largest grocery eCommerce replatform with Wunderman Thompson

Sainsbury's - Customer Case Study

Sainsbury's, the UK’s second largest supermarket chain, engaged Wunderman Thompson to transform the capabilities of its online business. The unprecedented challenge was to replatform and integrate the supermarket's entire digital offering, which served millions of customers and handled a massive volume of orders annually.

Wunderman Thompson managed the delivery of new systems and implemented a comprehensive go-live strategy. The solution involved building a new multi-channel eCommerce platform, integrating it across hundreds of stores, and enhancing the customer experience with improved navigation. The result was the world's largest grocery eCommerce replatform, which now supports £1.5 billion in annual online sales for over 8 million customers.

Sainsbury's

John Rudoe

ex-Technology Director