Case Study: Reynolds Consumer Products achieves 7x Amazon PPC sales growth with Wunderman Thompson

Reynolds Consumer Products - Customer Case Study

Reynolds Consumer Products, a leading home essentials brand, was facing intense competition on Amazon despite dominating several categories. To prove the value of investing in Amazon at scale across its sub-brands, Reynolds turned to Wunderman Thompson for Amazon advertising support.

Wunderman Thompson implemented a long-term, multi-faceted Amazon PPC strategy that balanced broad and product-specific campaigns, built targeted search terms, and managed keyword bids daily using automated tools. The approach delivered a seven-fold increase in sales from Amazon PPC in one year, tripled return on ad spend, and achieved CPMs about one third of Google Ads and half of average display advertising costs.

Reynolds Consumer Products