Case Study: Parkinson’s NSW drives awareness of young-onset Parkinson’s with Wunderman Thompson

Parkinson’s NSW - Customer Case Study

Parkinson's NSW, a non-profit organization, engaged the agency Wunderman Thompson to address a significant challenge. The public largely misunderstood Parkinson's disease, dismissing it as a normal part of aging for the elderly, which hindered awareness and support. Their brief was to change these misperceptions and highlight the fact that the debilitating condition also affects younger people.

Wunderman Thompson created a powerful emotive film titled "The Hold" that subverted audience expectations to deliver a shocking reveal about young-onset Parkinson's. This solution, supported by a PR campaign and seeded on Facebook, successfully changed public perceptions and drove discussion. The campaign resulted in an increase in donations for Parkinson's NSW, providing more funds for critical research toward a cure.

Parkinson’s NSW