Case Study: Opel boosts Online Edition sales with Wunderman Thompson’s Pay With Views campaign

Opel - Customer Case Study

The customer, Opel, faced the challenge of introducing its range of Online Edition models in the saturated Dutch market. Vendor Wunderman Thompson developed a strategy to create awareness by targeting digitally savvy drivers.

Wunderman Thompson's solution was the "Pay With Views" campaign, which created a new digital currency where YouTube views earned from user test drive videos could be used toward purchasing a car. The campaign generated over €841,000 in media value, 34.4 million impressions, and led to a 29% increase in orders for the Opel Online Edition.

Opel